The thought for this blog came about after I had a job come in that entails designing a logo. I am stumped day after day on these kinds of projects, and when I say "kinds of projects", I mean logos. What really is a logo? I find myself asking this quite often. Seriously, think about it. Who has a logo, why do they have a logo, and what do they convey? I was thinking a lot about it so I started observing on our way to Texas. What I found really bothered me. It seems as though some designers hardly put any thought into logo design. A logo represents your client. It represents their business, who they are, what they do, how they make a living and most importantly them! You should have seen it, from town to town all the logos were almost the EXACT same! It's as though a designer had a formula for creating a logo and that formula was: "Take the first letter of the business name, put a circle around it, fill the circle in with the color choice of the business owner and make the letter white." How does that convey what they do?
I understand a logo should be simple and memorable and doesn't necessarily have to show what you do, for example the Nike Swoosh, but it should have a little bit more of a connection than that. I know you are probably thinking, what connection does the swoosh have with Nike? Well, the reason I chose Nike for this is because it is a GREAT example of conceptual design. Nike was the Greek Goddess of Victory, that is why the name 'Nike' was chosen. In my opinion, it was to tie in the thought of Victory with the attire. You wear Nike, victory is on your side. One website sums it up perfectly, "Nike is complimented by its mission of ‘bringing inspiration and innovation to every athlete in the world’. Simple, Fluid and Fast. The Nike SWOOSH logo represents the wing in the famous statue of the Greek Goddess, Nike." So you see, even if it doesn't have an obvious connection, it does have a conceptual connection!
This brings me to my next point, even though you want your logo to have a connection, that doesn't mean going OVER THE EDGE with it. Take a logo that is just a dot with a swirl, you might get this explanation: "This dot represents my products, and this swirl around it represents my company, together it shows that my company embraces my products. The two together symbolize unity." You need to find a happy medium between conceptual simplicity and excessive conceptual simplicity.
So with all that being said, here is my business approach. Everything that I design is custom. The designs are created to resemble that person or business in a manner that will distinguish you from another person or your competitor. Getting Noticed is a company that will not use template design, or clipart. Each and every job that comes in will have a procedure which is followed. The reason for the procedure will be to fully understand and communicate with the client what it is they are envisioning. From your business logo to your wedding invitation, my designs will reflect you! If I have done my job correctly, my work will do as my name suggests, get you noticed. After all, it's all about getting noticed, right?
Check out this site for some other conceptual logo designs, it's pretty interesting! :)
http://www.logoblog.org/mcdonalds-logo.php
